Implementation of Electronic Word of Mouth at Communication and Informatics Institutions of Central Lombok Regency to Execute Public Internet Program

Abstract

Diskominfo Central Lombok is a Government Agency that has the main task of serving the community in sharing communication and information. The research entitled " Implementation Of Electronic Word Of Mouth At Communication And Informatics Institutions Of Central Lombok Regency To Execute Public Internet Program" has the aim of identifying the implementation of Electronic Word Of Mouth marketing carried out and the obstacles that exist in the Central Lombok Diskominfo to carry out the Electronic Word Of Mouth Implementation. The theory used in this research is the theory from Priansa, where this research uses the Qualitative Phenomenology method which is accompanied by data collection techniques using in-depth interviews and observations and is assisted by documentation as complementary evidence. Then the data obtained, followed by analyzing the data by reducing data, presenting data, and summarizing. From all the stages carried out, the results of this study can be analyzed that Diskominfo Central Lombok uses Electronic Word Of Mouth Implementation in the form of Intensity, Opinion, and Content. In carrying out this implementation, Diskominfo Central Lombok does not think it has serious obstacles, but makes these obstacles an observation of performance to be better at serving the community. However, there are obstacles that have become a problem until now, namely the lack of human resources in the field of information and communication.