Optimalisasi Penjualan Produk Usaha Mikro Kecil dan Menengah (UMKM) Melalui Lelang Pada UMKM CV TPP Di Kabupaten Minahasa Utara

Abstract

In line with the goals of the Indonesian nation as stated in the Preamble to the 1945 Constitution,  protect the entire Indonesian nation and all of Indonesia's bloodshed, and to promote general welfare, the government as an executive institution together with the People's Representative Council as a legislative institution formulate laws and regulations as a basis for carrying out all government functions. Facing the Covid-19 pandemic that has hit the Indonesian nation, the government issued the National Economic Recovery program to improve the nation's economy which collapsed as a result of the pandemic. Micro, Small, and Medium Enterprises (MSME/UMKM) are one of the sectors most impacted by the pandemic. Large-Scale Social Restrictions (LSSR/PSBB) have made it difficult for UMKM to market their products. To overcome this condition, the government, through the Ministry of Finance, launched an auction program to help market UMKM products. This auction program is interesting to conduct research on in order to measure its effectiveness. The purpose of this study is to determine the success of the government's efforts in the National Economic Recovery (NER/PEN) program through optimizing MSME auctions. Using descriptive statistical analysis tools, this study explains the optimization of MSME product auctions, with data from a case study of an auction on one MSME product from 2020 to 2023. The research results show that statistically, auctions of MSME products have succeeded in providing financial benefits to MSME actors and can provide added value in the form of MSME product promotion.