Management Reputation Analysis Related to the Holywings Case in Blasphemy
Keywords:
Reputation Management, brand image, issue managementAbstract
Holywings is currently in the spotlight of discussion among the public because its employees were involved in a blasphemy case while promoting free liquor. In the news circulating on social media, Holywings uploaded a promotion via Instagram on June 23, 2022, in the form of free liquor for visitors named Muhmmad and Maria. then after being busy and tense, Holywings deleted the upload and then uploaded a post again, which is an apology on June 24, 2022.
Downloads
References
https://metro.sindonews.com/read/812339/170/holywings-minta-maaf-general-manager-promosi-tak-diketahui-manajemen-1656493604 diakses 19 July 2022
Anak Agung Gde Putu Widanaputra, I Gede Dirga Surya Arya Widhyadanta, Ni Made Dwi Ratnadi Jurnal “Reputasi Perusahaan, Reputasi Manajemen Puncak, dan pengungkapan Corporate Social Responsibility” 2018
Taylor, Maureen, Gabriel M. Vasquez & John Doorley. Merck and AIDS Activists: Engagement as a Framework for Extending Issues Management. Public Relations Review, Vol. 29 Isu 3, September 2003.
Gilaninia, Shahram dan Seyyed J. Mousavian. 2011. The Investigation and Analysis Impact of Brand Image in Iran. African Journal of Business Management, (6)25: 7548 7556
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Nabilah Nibras, Gilang Handoko, Audi Rizki Pangestu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
