Communio: Jurnal Pengabdian Kepada Masyarakat

Pelatihan Penulisan Copywriting berbasis A.I untuk Meningkatkan Penjualan Kerajinan Tas di Desa Kadugenep Serang Banten

Alfian Alfian — 2024-05-27

Dalam era digital dan persaingan bisnis yang semakin ketat, kemampuan pemasaran yang efektif menjadi sangat penting bagi para pengrajin kerajinan tas untuk meningkatkan angka penjualan. Salah satu strategi pemasaran yang kini digunakan secara luas adalah copywriting. Namun, masalah yang dihadapi bagi para pengrajin tas di Desa Kadugenep Serang Banten adalah mereka tidak familiar dengan teknik copywriting sehingga mereka kalah bersaing dalam memasarkan produk mereka secara online. Dengan memberikan pelatihan penulisan copywriting berbasis A.I, pelatihan ini bertujuan untuk mengajarkan kepada para pengrajin keterampilan menulis copywriting yang persuasif dan menarik untuk mengiklankan dan memasarkan produk tas mereka secara online. Metode pelatihan terstruktur digunakan dalam penelitian ini karena peneliti bertindak sebagai fasilitator yang memprioritaskan kebutuhan peserta untuk dapat memahami dan menguasai copywriting. Melalui pelatihan ini, diharapkan para pengrajin dapat menghasilkan copywriting yang lebih efektif dan mampu mengkomunikasikan nilai unik dari kerajinan tas mereka kepada calon pembeli. Dengan peningkatan kualitas penulisan naskah iklan, diharapkan penjualan tas dari Desa Kadugenep dapat meningkat secara signifikan, memberikan manfaat ekonomi dan pertumbuhan bagi masyarakat setempat.

In the digital era and increasingly fierce business competition, effective marketing skills are very important for bag craftsmen to increase sales figures. One marketing strategy that is now widely used is copywriting. However, the problem faced by bag craftsmen in Kadugenep Village, Serang, Banten, is that they are not yet familiar with copywriting techniques, so they are unable to compete in marketing their products online. By providing A.I-based copywriting training, this training aims to teach craftsmen the skills to write persuasive and attractive copywriting to advertise and market their bag products online. The workshop method was used in this research because the researcher acted as a facilitator who prioritized the participants' needs to understand and master copywriting. Through this training, it is hoped that craftsmen will be able to produce more effective copywriting and be able to communicate the unique value of their craft bags to potential buyers. By improving the quality of advertising script writing, it is hoped that bag sales from Kadugenep Village can increase significantly, providing economic benefits and growth for the local community.

Peran Strategis Bahasa Indonesia dalam Implementasi Kurikulum Merdeka di Sekolah Dasar

Widyatmike Gede Mulawarman — 2024-07-03

This community service activity aims to examine the strategic role of the Indonesian language in the implementation of the Merdeka Belajar concept in the elementary school environment of Berau Regency. The primary targets of this activity are elementary school teachers in Berau Regency. The methods used in this activity include workshops, training, consultations, and the development of training materials. Guidance from the PkM Team contributes significantly by providing information, strategies, and approaches that support teachers in using proper Indonesian. Additionally, this PkM initiative enhances collaboration between schools, parents, and other relevant parties in efforts to ensure clarity and fluency in communication through the Indonesian language, helping create an academic environment conducive to the exchange of thoughts and ideas. This community service activity has made a significant contribution to the ability to use the Indonesian language well, not only supporting effective communication among school stakeholders but also facilitating a more inclusive and participatory learning process.

Pemanfaatan Chat GPT, Canva, dan Media Pembelajaran Interaktif untuk Peningkatan Kompetensi Pendidik

Yudo Dwiyono — 2024-08-13

There are many challenges faced by elementary school educators/teachers in the era of the industrial revolution 4.0, especially in Samarinda. One of them is the challenge in updating learning methods in accordance with technological developments, namely the use of information and communication technology (ICT) in learning. The aim of this PKM is to increase the knowledge, understanding and skills of educators in using Chat GPT, Canva and Interactive Media to increase competence. The method used is a seminar/workshop which includes: lecture, question and answer, discussion, assignment, guided practice/exercise or mentoring. The PKM results show that this training can improve teacher competence, namely in the use of Chat GPT, Canva and learning media. Educators can create more interesting learning scenarios, can design more informative visual teaching materials; create interactive learning media. By utilizing this innovative technology, it is hoped that it can improve the quality of learning at the primary and secondary school levels and make a positive contribution to improving the quality of education in the future.